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The ethnic wear segment reported an order volume growth of 41% in FY-2021 vs FY-2020 and accounted for 35% market share in FY-2021. The ethnic wear segment is majorly led by women’s apparel segment and it constitutes a 95% market share of overall ethnic wear in FY-2021 and reported 43% order volume growth.

“We have seen consumers take to fitness more than ever before and it has now become a way of life for many. There has been an increase in demand for ‘Fitness and Training’ merchandise because of this. With work from home becoming the new normal, consumers are opting for easy-to-wear, comfortable clothing. Athleisure or lounge wear has seen a lot more demand,” says Vidushi Thapa, Associate Director & Head, Buying and Merchandising, PUMA India. “Consumers are largely looking for apparel such as t-shirts, tracks and shorts, which are home essentials. The share of open footwear has also increased. Sportswear and athleisure are two categories that we have seen the fastest revival in.”

Teething Troubles

It features a picturesque outdoor area, while at the entrance, there is a water body with lotuses and water lilies, three fruit trees and an open patio that has two hand-carved wooden pillars, which are more than 200 years old. This natural setting matches the city’s cultural vibes, as well as the brand essence of Ellementry.

Today, consumers can classify days into two categories — the day they get a home delivery package and the day they don’t. The biggest retail trend that I am observing is ‘Same-Day Delivery’. Customers’ expectations on shipping times are only rising higher.  In the age of instant gratification, shoppers want their orders now.

Deepak Seth, Chairman, PDS Multinational Fashions Limited stated, “Last year posed quite a lot of challenges due to the unprecedented impact of COVID on the business and life in general. However, I am extremely proud that the entire PDS team has faced the rough waters and has come out stronger. As we move ahead in our journey of growth and profitability, I strongly believe we are well placed to distribute steady-state dividends to our shareholders.”

The company’s revenue from jewellery segment was at Rs 6,678 crore in the March 2021 quarter, up 71.27 per cent as against Rs 3,899 crore of the corresponding quarter.

It features a picturesque outdoor area, while at the entrance, there is a water body with lotuses and water lilies, three fruit trees and an open patio that has two hand-carved wooden pillars, which are more than 200 years old. This natural setting matches the city’s cultural vibes, as well as the brand essence of Ellementry.

The company reported Q4 sales at Rs 825 cr, reflecting a 10% YoY decline from FY20 and EBITDA at Rs 10.5 cr vs Rs.16.7 cr loss in FY20.

Trent further added it is continuing to focus on innovative initiatives for its brands and the expansion of its reach through stores and digital platforms to counter the pandemic-driven challenges.

As a result of the extreme challenges on toplines, in the short run, the brands will be push out their inventories at deep discounts. Moving ahead, however, leather product brands will need to up their game on omnichannel retail, social engagement, and innovations such as conversational commerce.

Teething Troubles

· Bubble wrap and air-filled plastic pouches packaging replaced with recycled paper shreds

Loungewear as a category has started gaining acceptance across the world only in the past decade. The young generation believes in working hard and relaxing well. They want to feel and look relaxed while they wind down and thus began demanding high-quality, affordable loungewear. The pandemic changed it all. The lockdowns and resulting work from home norms meant nearly everyone was at home 24×7. Formal wear and jeans took a backseat in the wardrobe and the demand for items suitable for working comfortably from home saw an unprecedented surge. An April 2020 report by management consultants Wazir Advisors had predicted that loungewear will be one of the first categories to recover from the economic impact of the lockdown.

Casualwear  enjoys the dominant position in the fashion apparel market and accounted for 84% market share in FY-21 and 49% YoY order volume growth in FY-2021 as compared to the previous financial year. However, the formal wear category is gaining momentum as the market share increased from 11% in FY-2020 to 16% market share in FY-2021 with over 100% order volume growth. The growth of the formal segment can be attributed to the increasing number of offline shoppers shifting towards online shopping platforms, the report says.

Sport performance brand ASICS today welcomed Ravindra Jadeja, the leading all-rounder of the Indian cricket team and Chennai Super Kings into the ASICS family.

Fast Retailing Co., Ltd., parent company of global apparel retailer UNIQLO, has announced that it is providing urgent support worth approximately Rs 220 million (around U.S. $3 million) for those affected by this crisis. Fast Retailing will donate 100 million rupees to two highly respected non-profit organizations, GiveIndia and the Akshaya Patra Foundation. In addition, plans are underway to provide more than 600,000 UNIQLO AIRism masks to frontline workers.

The bee is also the project’s logo. A graphic reinterpretation of Benetton’s iconic knit stitch, it symbolises the contribution of each individual within an organically expanding hive, an accurate representation of the commitment of the company and its people to sustainability.

Sharmila Sahai, Managing Director-Timex India said, “With the evolving market dynamics, we plan to reach out to our fashion consumers with a novel approach. Through this strategic collaboration with global fashion brand United Colors of Benetton, Timex Group aims to strengthen its fashion forward customers base and widen our product assortments. This partnership will help us increase preference amongst the youth segment across important markets – metros and tier I, II cities by bringing the best of the craftsmanship, design oriented, style innovative and reliable fashion watches. Staying true to its brand philosophy, Timex Group in partnership with Benetton will bring authentic fashion to a newer audience by focussing on millennial fashion in a big way.”

Shoppers Stop Ltd. operates 84 department stores in 44 Cities, as well as premium home concept stores (11 Stores), 127 Specialty Beauty stores of M.A.C, Estée Lauder, Bobbi Brown, Clinique, Smash box, Jo Malone and Arcelia and 23 Airport doors, occupying an area of 4.5 million sq. ft.

Second, on the product side, the on-the-go lifestyle among millennials has been pushing manufacturers to upturn their scale of production, especially in the sneaker category. In the coming seasons and year, comfort would remain a driving factor so leather mules, platform sliders, slip-ons with high street iterations, comfortable uppers, platform wedges would spark a category trend.

Although interest in sustainable fashion has grown across generations, Gen Z’s concern for the environment has fuelled media coverage, consumer pressure and budding corporate change in the fashion industry (including sustainability initiatives, sustainability-linked bonds, certification and insurgent business models), Levato and Colacchio say in the report.

Fashion for Good has launched the Sorting for Circularity Project to address this challenge on a scale greater than ever before. Bringing together key brands and industry leaders from across Europe, the project will conduct a comprehensive textile waste analysis using more accurate, innovative Near Infrared (NIR) technology, while also mapping textile recycler’s capabilities. This research will lead to an open digital platform to match textile waste from sorters with recyclers, enabling their alignment and building an infrastructure towards greater circularity in the years to come.

Despite the ongoing challenges, the company has initiated various steps to mitigate the impact, it said, adding that it remains “cautiously optimistic”on the medium-term outlook.

Zara operates in India through Inditex Trent Retail India Private Limited (ITRIPL), a JV between the brand’s parent company Inditex and Tata Group company Trent Limited.